Big T Coastal Provisions

When Big T Coastal Provisions founders Tracy and Tony Blanchard approached Gee Creative with a third-generation family recipe for fresh, real crab dip, they brought along a prototype package. They weren't exactly sure if the package simply needed a tweak or a completely new approach. As with each project, we started the assignment with a thorough discovery process during which time we asked lots of questions and conducted loads of research.

In the eight-week design phase that followed, we developed a logo and identity system and explored multiple packaging directions. Ultimately, the client was presented three packaging solutions. Once a favored selection was made, revisions were applied and prospective production partners were contacted for printing estimates.

The resulting design features textured typography and a soft, coastal-inspired color palette of reds, blues and tans with an underlay wave graphic and prominent vintage crab illustration. Primary packaging is 8 ounce resealable containers with widespread Southeastern, Southwestern and Mid-Atlantic US retail availability including Harris Teeter, Publix, Ingles, Balducci’s, HEB, Central Market and Costco.

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