Charleston Coffee Roasters
After decades in the coffee importing business, founder Lowell Grosse established Charleston Coffee Roasters on a simple premise: a city like Charleston deserves a coffee that reflects its originality, concern for the environment and attention to quality.
From the onset, Charleston Coffee Roasters realized brewing a good cup of coffee could be good for our community. In fact, longtime support of SC Aquarium’s Sea Turtle Rescue program is cleverly reflected in its logo.
For 18+ years Gee Creative has consulted with Charleston Coffee Roasters on brand positioning, messaging, and marketing. From packaging for its extensive line of coffees, gift and specialty items to a robust eCommerce website, Gee Creative has been a key partner in helping Charleston Coffee Roasters expand its market from the local Charleston area to across the US.
Core Contributions
eCommerce website
printed sales collateral and direct mail campaigns
custom signage, van graphics, and in-store displays
photography, art direction and styling
packaging design and development
brand positioning
product line expansion including various sizes, sets and samplers
digital marketing consultation
product collaboration implementation and management