process
While each assignment is unique, we've applied years of experience, research and industry know-how to streamline and facilitate a tested, proven creative process. Throughout each phase, we challenge ourselves to explore new ideas, incorporate client input and routinely evaluate potential solutions against the project's strategic goals. We're a small team that dreams big on behalf of our clients at each and every phase, each and every day.
Phase 1: Discovery
• conduct initial client interview
• establish preliminary project scope/specs
• present written summary with estimated fees
• research competitive landscape
• brainstorm results-focused strategy
• explore concepts, write/edit text
phase 2: Design
• initiate creative process via sketches/wireframes
• cull/scan/digitize strongest sketches
• explore color, typography and compositions
• consider multiple solutions
• commission supporting visuals
• art direct custom photography/illustration
phase 3: refine
• present select layouts
• solicit/integrate client input
• retouch/format imagery
• generate internal/external proofing
• finalize preferred solution for production/transfer
phase 4: Deliver
• confirm production scope and fees
• release files for production/development
• review production partner proofs
• initiate testing/troubleshooting
• coordinate delivery/deployment/launch
phase 5: Engage
• consult client post launch/delivery
• coordinate/host web editor inservice
• review analytics/metrics/results
• implement needed adjustments
• monitor required site updates
• develop additional initiatives