South Windermere Center Week of Wishes

South Windermere Center has made progress in its marketing efforts, particularly in leveraging community events and Instagram for brand awareness and engagement.

However, with the approach of the 2024 holiday season, South Windermere Center enlisted the help of Gee Creative to develop and implement a more targeted social media strategy to generate additional awareness and participation from the community. The resulting "Week of Wishes" campaign was a resounding success, showcasing the power of social media, particularly Instagram, to engage and grow followers and promote local businesses.

The "Week of Wishes" campaign significantly expanded SWC's reach on Instagram, with a stunning increase in reach of over 1,000%, as well as an increase of 300% in interactions.

By continuing to leverage the strategies developed during the campaign, and implementing the lessons learned, South Windermere Center has a valuable framework for future social endeavors.

Core Contributions

• Social media campaign strategy and implementation

• Art direction and styling

• Brand positioning

• Video production

• Printed marketing materials

• Graphics development